BlackBerry has finally launched the Priv in the Indian market. However, the phone is going to cost a fortune to purchase. It is priced at INR 62,990, which is around $923. In comparison, the phone is priced at $699 in the US, which was already considered expensive by many.
BlackBerry’s reasoning is that the phone comes packed with high-end specifications and that there is a market for high-end devices such as the Priv and consumers who are willing to pay a premium for premium devices. Unfortunately, despite BlackBerry’s relative popularity in India, Android phones are still largely the second preference for those with less deep pockets as the high-end market is pretty much dominated by the iPhones,